Activate the Vowel in Pure / ʊə / with this English Pronunciation Activation Pack. In this Pronunciation Activation Pack we will be looking at the one sound on the British IPA chart that is in danger of disappearing in many words. The sound is the / ʊə / sound which used to be heard in words like pure and poor. I say used to be heard, because since the middle of the 20th Century, the / ʊə / sound has been replaced by the / ɔː / sound, so pure / pjʊə / is now / pjɔː /. Though the / ʊə / sound has been replaced by the / ɔː / sound among the young, middle aged RP English speakers may still use the old / ʊə / sound. For anyone who was born after the 1950s, myself included, these pronunciations sound rather old-fashioned and are difficult to produce. This gliding vowel sound has, or rather had, these letter combinations: OOR, OUR, URE, UR, UE, and UA. The biggest problem for students is that the / ʊə / sound is one of the least frequent vowel sounds in British English. It is also becoming less frequent as time goes on, so students ought to follow the modern pronunciation and use the / ɔː / sound in place of the older / ʊə / sound. Purists, particularly older ones, might disagree, but I would argue that the proof of the pudding is in the hearing.
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